prusak has stressed the importance of social capital for the retention of the highly talented. Cohen also suggest that money isnt the only effective lure for new talent or retainer of current employees. both writeers stress that if talent can just be bought, it will be, but if u create high social capital in ur organisation, money alone wont be able to suck the talented ppl out.
this sounds plausible if one considers the hierarchy of human needs as laid out by abraham maslow. beyond the very basic needs of ai, water, food and sex, maslow laid out five broader layers: the physiological needs, the need for safety and security, the needs for love and belonging, the need for self esteem, and the need to actualize the self, in that order. past a certain point and once the physiological needs and the needs for safety and security are taken care of, pppl do not necessarily work just for money. instead they work for a sense of belonging, for a sense of recognition and identity. socail capital creates a culture of inter dependency, a community and a pleasant work environment which acts as a powerful deterrent to job hopping.
i think i am still at the second stage. safety and security. with so much uncertainty in my life, i totally dun feel secure… oh ya, anyway above was an extract taken from an essay written by jinghua. 😀
Simple boy 